Royal National Institute of Blind People appoints Maxus as lead media agency

Maxus Uk

Royal National Institute of Blind People, the leading UK charity supporting those affected by sight loss, has appointed Maxus UK as its new lead media agency. Maxus won the account without a pitch in January 2017 and will start working with the charity immediately.

Maxus will handle media planning and buying, and will work with the RNIB on data-led projects.

Deborah Auty, Group Head of Marketing and Communications at RNIB, commented: “We were looking for an agency that not only understands our vision for the charity, but one which can help us navigate the data we have at our disposal to drive our plans forward. Maxus demonstrated this understanding from the outset, and has the technical and creative talents needed to meet our ambitions to engage more people in the conversation about eye health than ever before.”

Nick Baughan, UK CEO at Maxus, added: “RNIB is a fantastic charity that does a huge amount of good in supporting people who are blind or partially sighted, and their focus on independence and preventable sight loss is transforming people’s lives. By working closely with RNIB and developing their strategy, we hope to drive awareness of this important and valued charity.”

RNIB has been supporting people with sight loss since 1868, and today supports almost 2 million people across the UK. The organisation received a Royal Charter in 1948, and enjoys the patronage of HRM Queen Elizabeth II. In 2009, RNIB joined forces with Action for Blind People and Cardiff Institute for the Blind, in a strategic partnership guiding and supporting more than 700 charities nationwide.    

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten UK agency, billing upwards of £400 million. Maxus UK clients include L’Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA’s Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers.

Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies.

GroupM is different from all other agency holding companies in that it is both a parent and a collaborator and takes the lead in maximizing the performance of WPP’s media agencies on behalf of clients, shareholders and employees. Further, GroupM’s scale and resources leverage technology in a way no other group can match. GroupM is the largest global media management company, responsible for 31% of networks’ media expenditures, or moving ~$106B dollars annually (RECMA 2014). GroupM’s value proposition is the delivery of unrivaled competitive advantage to all constituents through the intelligent application of this scale across trading, technology & data and talent.

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