Publicis Groupe, a global advertising group with equity stake in Insight Publicis has appointed Laurent Carozzi as the Chief Performance Officer for the groupe.
Publicis Groupe made it clear that the position is an accounting role that will see Laurent Carozzi as the one responsible for Groupe Financial Planning & Analysis, Accounting, the organization Master Data Financial Systems, and Corporate Holding Control.
The Groupe said he will be joining the Group Finance Department, under the leadership of Jean-Michel Etienne, Executive Vice President, who is the current chief financial officer.
Publicis Groupe said Laurent Carozzi will also be responsible for the integration processes on the financial aspect linked to the “Power Of One” project deployment, per country and per solution. Finally, he will be tasked with specifics performance & productivity projects.
In the disclosure released on him, Laurent Carozzi has spent the last 12 years at the Lagardere Group. He took on the role of Investors Relations Director, before being appointed as Head of Group Financial Control. Since 2011, he has been focusing on the restructuring of the Sports & Entertainment business unit, as CFO and member of the Executive Committee, reporting directly to Arnaud Lagardère. He was also in charge of IT and Legal, as well as Head of the Sports Club Business Unit.
Prior to this experience, he worked in the banking environment, as a “consulting engineer” in the Industry Research department of the Credit Lyonnais between 1992 and 1995, then in London as Head of Media Research first on the sell-side with Paribas, then on the buy-side at Indocam, and finally again on the sell-side at HSBC.
Jean-Michel Etienne welcomed Laurent Carozzi saying “I am pleased to welcome Laurent to the team at Publicis Groupe, where his talent and expertise in finance will be a great asset to support the financial aspects of The Power of One.”