Despite growth in North America, Coca-Cola struggles to increase revenue


Coca-Cola Group said its global operations revenue fell in the fourth quarter of 2016 by 6% and by 5% for the full year of 2016.

The company attributed the below par performance to unfavorable impact from foreign currency and structural changes.

However, Coca-Cola said in its fourth quarter result that its North American market continues to outperform the industry.

“In addition to delivering our profit target for the full year, I am encouraged by the strategic actions taken during 2016 to strengthen our global bottling system. In the fourth quarter, we reached a definitive agreement to refranchise all Company-owned bottling operations in China, and we took important steps to further the evolution of Coca-Cola Beverages Africa. During the year, we successfully completed the creation of Coca-Cola European Partners, and we supported the ongoing transformation of the franchise bottling system in Japan. And last, we remain on track to complete the refranchising of Company-owned bottling operations in the United States by the end of 2017. In total, half of our global system revenue has been in motion through our recent actions to strengthen the system. The progress demonstrated by these actions is foundational in positioning our system for prosperity long into the future.”

“We also recently made an important decision about the future leadership of TheCoca-Cola Company with the announcement that James Quincey will become our next CEO, effective May 1. Having worked closely with James for many years, I know that his knowledge and experience make him the ideal candidate to lead our Company and bottling system into the future. I am partnering with James to ensure a smooth CEO transition and look forward to providing continued support as Chairman of the Board of Directors.”