- Qualifications: BCom (Hons)
- Nationality: South African
Keith joined Barloworld in 2004 when Avis Southern Africa was bought by Barloworld. He started his career at Avis in 1998 and was appointed as chief executive for Avis Car Rental Southern Africa in 2004. In 2007 he was appointed as chief executive for Barloworld Automotive – Car Rental that included the Southern Africa and Scandinavian operations. Keith was appointed chief executive Barloworld Automotive on 1 March 2015.