John O’Keefe, Non-Executive Director, Guinness Nigeria

Mr. John O’Keefe holds a Bachelor of Commerce degree from the University College Cork, Ireland specializing in Economics & Marketing.

He joined Diageo Plc in 1994 and he has held a number of leadership responsibilities including Brand Manager, Diageo Ireland; New Product Development Manager, Diageo Ireland; Guinness Brand Manager, Diageo Ireland (based in Dublin); Marketing & Innovation Manager, Diageo Jamaica; Marketing Director, Diageo Jamaica/Caribbean; Marketing Director, Diageo Nordics; Commercial & Innovation Director, Diageo Nordics; General Manager, Diageo Sweden & Finland; Managing Director Diageo Russia & CIS markets (based in Moscow); Managing Director Diageo Russia & Eastern Europe; Global Category Director Beer and Baileys for Diageo Plc. Mr. O’Kee§e was appointed the Managing Director of Guinness Nigeria with effect from 14 November 2014 and was promoted to the role of President, Diageo Africa in July 2015.

He resides in the Republic of Ireland.

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