WPP, the world’s largest communications services group, said it has signed an affiliation agreement with PPG, the leader in digital marketing in Iran.
According to WPP, PPG Iran operates more than 15 top digital services companies in the country.
The company said in a an email statement that the agreement will give WPP and its clients access, on an exclusive basis, to the most effective digital marketing channels in the Iranian market and provides PPG with access to a huge amount of knowledge through connections with the world leader in marketing communications.
PPG employs more than 200 people and comprises several leading Iranian digital businesses, including Anetwork, ADRO, RASANEX, ADAD, DMC, and a host of other leading content, technology, data, mobile and digital consultancy businesses.
Anetwork, Iran’s leading online advertising network, serves 6+ billion impressions per month, reaching more than 36 million Iranians.
ADRO is the first real-time bidding advertising exchange platform for web and mobile adverts in Iran, connected to all local networks. It has over 184,000 sites and apps, and offers re-targeting pixel for local and international traffic.
RASANEX is the first and leading DSP (Demand Side Platform) in Iran serving 7 of the largest agencies through its media spend.ADAD is the dominant mobile advertising network in Iran. It is directly integrated with Café Bazaar, the leading local android app marketplace and brand, to monetize over 9000 apps currently in this market.