Seni Adetu, Non-Executive Director, Fidelity Bank

Chief Adetu brings 30 years of quality Private Sector experience having worked at the highest levels with John Holt Plc, Coca-Cola International and Diageo/Guinness Plc in different countries within and outside Africa.

He was at various times MD of Coca-Cola English West Africa based in Ghana (2001); the first African MD/CEO and Executive Vice Chairman of Guinness Ghana Plc (2006), Group MD/CEO Diageo East Africa based in Kenya (2009) and until December 2014, MD/CEO of Guinness Nigeria Plc and Executive Chairman Diageo Brands Nigeria.

He has considerable expertise in commercial, financial and governance best practices, gained from his experience with Diageo in the UK and leadership development programs with Coca-Cola in the US.

A great marketer renowned for championing innovation in the FMCG’s, Chief Adetu was named Runner Up Forbes/CNBC Business Leader/CEO of the Year 2012 in East Africa. Chief Adetu, Founder/Group CEO of First Primus W.A. Limited, an upscale Integrated Marketing Communications company, is a Leadership Coach and facilitates on the Chief Executive Program of the Lagos Business School.

He is a Chemical Engineering graduate and an MBA holder (with specialization in Marketing), both from the University of Lagos. He is married with children.


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