In its monthly newsletter, Google Analytics (GA), the most popular web analytics cloud software from Google Inc., has announced new updates on its platform.
These are the latest features now available to all GA users:
Explore important insights from your data — automatically
There is a new stream of automated insights in the Google Analytics mobile app. Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. “Even better: it gets smarter over time as it learns about your business and your needs”.
Enterprise-Class Tag Management: a look back on recent features
We built Google Tag Manager with the goal of solving tagging problems for our customers: decreasing implementation time so you can focus on the things that matter most to you, reducing errors so you can have more confidence in your data, and speeding up your tags to make your users’ experiences faster, and make the web a better place. We’ve recently made some great updates to GTM, including the addition of Workspaces.
Data Studio: New Google Cloud SQL and MySQL connector
Our vision for Google Data Studio is to enable customers to access, visualize, and share all their data, regardless of where that data resides. We recently added support for the popular Google Cloud SQL and MySQL databases. This is the beginning of making your first party data available through Data Studio.
GA is by far the market leader in web analytics and reporting because its free version offers much more than what some of its competition provide in their premium versions.