Nigerian Breweries Replies CPC On Beer Benefits Claims


Nigerian Breweries in a press statement said it received a notification from the CPC investigating its claim on the health benefits of beer.

In a statement signed by Kufre Ekanem, a spokesperson for the company, NB said:

NB PLC hereby confirms that it is now in receipt of a notification on the commencement of investigation from the Consumer Protection Council (CPC) on the “veracity of claims regarding the health benefits of beer consumption” and mandating us to back up statements made about beer at the 3rd Nigerian Beer Symposium, which recently held in Lagos with the theme “Beer and Culture”

The Nigerian Beer Symposium is an annual platform created to share available and scientifically verifiable knowledge on beer with our stakeholders, allow robust debate on same and reinforce our message of moderate and responsible consumption. In the past two years, the Nigerian Beer Symposium has enabled experts in different fields to share evidence-based knowledge on the nutritional, health and lifestyle benefits of beer when consumed in moderation. Simultaneously, each symposium discusses the risks that come with abuse of beer or other alcohol for the consumer and for the society. These information on beer are in the public domain and can easily be confirmed.

No brand claims were made at the 3 rd Nigerian Beer Symposium because, by design, the discussions thereat are not about specific brands nor their particular attributive values. Rather, the sessions discuss the beer category as a whole and create space for the presentation of verifiable facts on beer we believe our stakeholders should be aware of. Beyond inviting the subject matter experts and creating the platform, we do not influence the contents and thrusts of their presentations at the symposia. We also do not issue press releases nor teleguide the media coverage for the symposia thereafter.

As a responsible corporate citizen, Nigerian Breweries recognizes that drinking is a matter of personal choice and we have a heritage of advocating responsible consumption of alcohol. We have several historical and ongoing partnerships with government institutions in this respect. The Nigerian Beer Symposium thus provides an opportunity for the company to further drive responsible consumption messages by advocating moderate consumption of beer.

We have spoken with the leadership of the Council to understand their concerns and we will deliver a full formal response to the issues raised in the Notice within the timeframe provided. We intend to keep discussing with the Council to clarify any grey areas on beer and the Nigerian Beer Symposium until the process is completed. We also look forward to clarifying same to other stakeholders who might be interested to know more about beer or any of our product categories.

We remain committed to the long term development aspirations of Nigeria guided by our corporate philosophy of Winning with Nigeria, which has driven our contribution to the socioeconomic well-being of the country and people in the 70 years of our operations.

The CPC is Nigeria’s federal agency tasked with redressing consumers complaints through negotiation, mediation and conciliation.

Nigerian Breweries, NB is Nigeria’s largest brewer with controlling shareholding interest by Heineken International BV.

Its recently released Q2 earning shows that the company made NGN79 billion revenue for the period.


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