Angry Birds Movie Premieres Today, But Rovio Is The Biggest Winner

For many lovers of cartoon, the news that another Angry Birds movie is hitting the cinemas today comes with a different feeling.

The film is an action 3D computer-animated  comedy film Directed by Clay Kaytis and Fergal Reilly and produced by John Cohen and Catherine Winder, and written by Jon Vitti. The film was animated by Sony Pictures Imageworks, Hollywood sensation such as Jason Sudeikis, Josh Gad, Danny McBride, Maya Rudolph, Kate McKinnon, Sean Penn, Tony Hale, Keegan-Michael Key, Bill Hader and Peter Dinklage.

Angry Birds itself is a very successful app and a game. The popularity it enjoyed worldwide made it a global sensation. From its addictive nature to its unique UI, Angry Birds is no doubt a successful tech story.

However, taking the concept to the cinemas in cartoon format might come with a different fortune that is left to be seen. Angry Birds game was designed and developed by Jaakko Iisalo, Markus Tuppurainen, Peter Urbanics; Rovio Entertainment, the company behind Angry Birds.

The first attempt at making Angry Bird movie was in 2011. The same year, the company got a shot in the arm when it received about USD 40 million in venture capital funding from Accel Partners, Atomico and Felicis Ventures. In 2014, the company announced that its Angry Birds game app has received about 2 billion downloads.

Rovio Entertainment is  a Finnish developer, publisher,distributor of video games and is an entertainment company headquartered in Espoo, Finland. Other games developed by the company include Bad Piggies. Rovio made USD 196 million in revenue in full year 2015.

With a budget of USD 90 million. Analysts are forecasting net grossing of USD 125 million to USD 200 million. If this estimate is met, Rovio will have made about 55% net margin for the film.

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