Tim Cook, Apple [NASDAQ:AAPL] CEO might be ‘cooking up’ the much talked about iCar in an underground lab in Berlin, Germany. According to Frankfurter Allgemeine, a German publication, Apple has acquired a secret laboratory for the development of an automobile – and this in the middle of Berlin.
Concrete plans are underway on how the iCar would be introduced on the German market, according those with knowledge of the matter.
A galaxy of 15 to 20 men and women, exceptionally from the German automotive industry should be experimenting in capital mentally on the car of the future.
“The employees come among others from the engineering, software, hardware and sales. It should be relatively young people with a “progressive thinking. Professionals who had made no progress in their old car companies because the old boss would have prevented it,” the report said.
In the past, Apple had recruited professionals such as engineers or information around the automobile industry. Jamie Carlson an experienced engineer from Tesla, the American pioneer of electric cars, Megan McClain of Volkwagen as well as leading scientists like Vinay Palkkode from Carnegie-Mellon University and Paul Furgale of ETH Zurich were also among some of the best minds consulted.
Contrary to previous speculations that Apple will design and construct its iCar closer to its Cupertino, California, headquarters, iCar would be built by Magna Steyr in Austria. Magna Steyr is a contract manufacturer that builds entire cars for other companies, including the G-Class for Mercedes Benz.
Is Tim Cook planning to be the next Henry Ford?
Automobile is a massively complex device with more regulations, restrictions, and legislation than any other mass-produced consumer product on earth. Apple is unlikely to plunge headlong into the manufacturing sector—which requires building an infrastructure to support production, service, and sales among other marketing chain.
A statement credited to Josh Campbell, founder of Magic + Might, suggests that Apple’s role in the automotive space is more of a charter giant than a traditional automaker.
“Apple’s thing is learning everything it can about an industry and the product within it. Then, it forces that industry to re-think the way it does things, and in the process makes the products better,” he said.
Citing the iPhone as an example, Campbell added: “Apple didn’t create the smartphone, but it surely designed one that is easier to use, looks better, and has all of these cool extra features that allow us to share life’s ‘moments’ with friends and family.
The news media has been awash with conjectures of Apple car or iCar. And Apple hasn’t made any public pronouncement on it either. Wherever the much awaited car of the future is being worked on, 2019 or 2020 is being speculated as the launch date. And the Tech community can’t wait for that memorable moment.
Featured image source: macworld.co.uk