Is Facebook Transforming To A TV Conglomerate?

Facebook, the world’s largest social network is giving Periscope, Snapchat, and even the television industry a run for their money. To prove to billions of people how thoughtful it is about ‘live video’, Facebook announced on Wednesday,an update to its mobile app that puts its live-streaming services at the nucleus of social network users around the globe.

Mark Zuckerberg, Facebook CEO said on his Facebook page: “Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”

Like Periscope, which was acquired by Twitter, Facebook Live displays on-screen reactions from users and has comments you can replay. Facebook may have taken cues from Periscope and Snapchat for its video tool, but with a market capitalization of around $321 billion, it has something that Twitter and Periscope don’t: a vast audience of 1.5 billion users it’s betting will interact with its video tool. (By comparison, Twitter has 305 million monthly active users while Snapchat has 100 million daily active users.)

Facebook launched its live video service last year for celebrities and public figures before introducing the choice of live streaming to all users, too.


According to Fidji Simo, Facebook Product Management Director: “Since launching Facebook Live last summer to public figures via our Mentions app and more recently to everyone in the US using our iOS and Android apps we’ve been surprised and delighted with how people are using live video to connect and interact with each other all over the world.”

Facebook Live in Groups allows you to broadcast to just the people in the Facebook Group – so you can go live in your family group, or share a workout plan in a fitness group. While live reactions makes it easy for your viewers to express their feelings in real time during a live broadcast.


A User also have the option to send an invitation to a friend to watch with you from a live vidoe. Simply tap on the invite icon and select the friend you want to invite and they will receive a push notification with your invitation.


Facebook also released Facebook Live Map on desktop for users who want a visual way to explore public live broadcasts that are currently happening around the world.


Leave a Reply

Your email address will not be published. Required fields are marked *