While Elon Musk is basking in the euphoria of his successful outing for the campaign to get order placement for his Tesla Model 3, a Nigerian living in the US, was among customers who placed orders for Tesla 3, a mass market electric car that would only be delivered in 2017.
Soji Ojugbele, 29, a software quality tester from Plainfield, New Jersey, was among hundreds of people who queued at Tesla’s office as early as 4 a.m yesterday. In an interview with Bloomberg, Soji said “I test drove the Model S and just fell in love,if you’re as passionate about something as people are about the Tesla, it’s not a surprise.” he said.
Elon Musk, CEO of Tesla is taking a huge bet by introducing an electric car for a cheaper price compared to its high-end and premium version for luxury customers. A major reason the order surpassed analysts exception was the $7,500 tax credit on electric cars in the US, although it will expire soon, the rebate is a big saver for customers who cannot afford the Tesla Model S that was sold for $75,000.
The 115,000 orders were placed within 24 hours with customers from India, South Africa, Brazil and many other countries participated yesterday. Tesla has surpassed its 107,000 vehicles it has ever made with its Model 3 version of the car.
Shares of Tesla [TSLA:US] has soared as a result of the news and investors might be looking at investing in electric car makers that are targeting the mass market. However, while a price of $35,000 per car is seen as an entry level price, it is the opposite in emerging markets. Tesla Model 3 will be seeing a luxury brand in such markets as charging stations and electric cars are rare or non-existent.