Tag: WPP

WPP, Sitecore form alliance on marketing software
Marketing

WPP, Sitecore form alliance on marketing software

WPP, the world’s largest communications services group, and Sitecore, a management software maker have announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP’s existing Sitecore partners -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman – and creates a single team to work with Sitecore’s product, sales, and support teams to develop innovative, personalized customer […]

WPP’s VML appoints Jon Sharpe as CEO
Global

WPP’s VML appoints Jon Sharpe as CEO

VML has appointed Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent. He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic […]

WPP’s digital agency Wunderman acquires majority stake in Pierry
Global

WPP’s digital agency Wunderman acquires majority stake in Pierry

WPP’s  wholly owned global digital agency Wunderman has acquired a majority stake in Pierry, Inc. (“Pierry”), an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud. Pierry’s revenues were USD14.5 million for the period ended December 31, 2016. Clients include LifeLock, Louisiana Tech […]

Stephan Pretorius appointed CEO of WPP’s Wunderman
Global

Stephan Pretorius appointed CEO of WPP’s Wunderman

Wunderman, a WPP company and global digital agency, has appointed Stephan Pretorius to the newly created position of UK Group CEO to oversee the group’s growing operations in the UK. Pretorius will be responsible for Wunderman’s businesses in the UK, including Acceleration, Burrows, Cognifide, Fusepump, POSSIBLE, Salmon and Wunderman London, […]

WPP’s Government and Public Sector names Sean Howard Global MD
Global

WPP’s Government and Public Sector names Sean Howard Global MD

WPP’s Government and Public Sector Practice announce the appointment of Sean Howard to the role of Global Managing Director.  The Government Practice works with government policymakers and communicators worldwide to help them deliver their policy objectives. Since launching in 2012, The Government Practice established WPP Executive Education programmes in Government Communications and […]

MEC and Maxus to be merged and named WAVEMAKER
Global

MEC and Maxus to be merged and named WAVEMAKER

WPP said MEC and Maxus will be merging to form WAVEMAKER. Both companies are two of its largest media companies. The company said making waves happens when media, content and technology come together – activating against unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects […]