Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, today announced the appointment of Robin Korman as Head of Loyalty Marketing & CRM.
Robin Korman is a marketing leader with a 25-year track record of driving multi-million dollar revenue growth for world-class hotel and credit card brands, including Starwood Hotels & Resorts, Wyndham Hotels, Citibank Credit Cards, JPMorgan Chase and GE Capital. Korman brings a wide range of expertise in building loyalty through brand positioning, modelling and CRM, increasing customer profitability, building experiential luxury lifestyle brands and growing ancillary revenue streams through partnerships and sponsorships. She joins GHA after four years of consulting on loyalty, customer engagement and partnerships to hotel companies, marketing agencies, private equity and hedge fund firms, and membership-based businesses.
Originally from the US, Korman holds a Bachelor of Arts degree in Psychology from Purdue University and an MBA in International Marketing from the Thunderbird School of Global Management.
About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together 35 brands with 550 hotels in 76 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, provides 11 million members exclusive opportunities to immerse themselves in local culture wherever they travel. GHA’s hotel brands currently include: Alila, Anantara, Art Series, Atura, AVANI, Corinthia, Discovery Destinations, Doyle, Elewana, Eventhouse, First, GLO, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Meydan, Mokara, Niccolo, NUO, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, Rixos, Rydges, Shaza, Tangram, Thon, Tivoli, Ultratravel Collection and Viceroy.
About DISCOVERY programme
A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 11 million members recognition and perks across 550 hotels, resorts and palaces in 76 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination.