WPP to merge five branding agencies into one entity

WPP to merge five branding agencies into one entity

WPP, the world’s largest advertising conglomerate said it is merging five of its branding agencies into one entity.

The agencies are Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. It will have a network of 750 people in over 20 countries, with client billings in excess of USD100 million worldwide. The new agency will launch in January 2018.

The new agency, which has not yet been named, will be led by Jim Prior as Global CEO and Simon Bolton as Executive Chairman. Prior is currently the CEO of The Partners and Lambie-Nairn and Bolton is currently CEO, Worldwide of Brand Union. The decision to bring the agencies together is part of a client-centric plan for growth. It will enable clients to engage with a wider array of specialists, provide a more connected set of services, and will make the strategic, creative and client-focused excellence of each of the five agencies accessible at scale.

WPP said the decision to bring the agencies together is part of a client-centric plan for growth. It will enable clients to engage with a wider array of specialists, provide a more connected set of services, and will make the strategic, creative and client-focused excellence of each of the five agencies accessible at scale.

The company said it will combine Brand Union’s strategic strength and global influence, The Partners’ award-winning creative excellence, Lambie-Nairn’s unparalleled history in identity and motion graphics, Addison’s unique understanding of corporate audiences, content development and digital delivery and the premium packaging offer of VBAT (which will continue to operate under the VBAT name).