The war against hate speech and other contents promoted on the world’s largest social network has taken another dimension.
Facebook Inc., the company behind the world largest social net work said it will launch a new standard that will guide how people use the platform to advertise.
The new standard is targeted at people who use the platform to promote hate speech of all kinds.
Facebook said through its Senior Vice President for Global Marketing Solutions Carolyn Everson that the standard will also use the standard to determine which publisher earns money from the platform.
The company has come under scrutiny in past few years over contents posted and promoted on its platform that is deemed to be hate speeches and offensive to people.
Facebook’s Chief Operating Officer Sheryl Sandberg in Germany that:
“We take very seriously our responsibility to earn and maintain the trust of people in businesses,” Sandberg told dmexco, a major digital marketing gathering in Cologne.
“We hear their concerns about safe environments, about standards, about measurement, and this is critical to us,” she said. “We’re working hard to roll things out that give you more control over where your ads run, and more knowledge about where your ads run, before, during and after campaign.”
Facebook and Alphabet Inc’s Google are responsible for over 50% of the world’s total advertising spend online. The two companies will have to spend more money in terms of capacity building to combat the flurry of hateful and offensive contents pushed across their platforms.
Several countries have since criticised Facebook for not doing enough to combat the menace. Germany, a major critic of Facebook on the issue of hateful contents has since enacted laws that will see social networks pay hefty fines should they fail to take down hate speeches on their platform.