Y&R has promoted Annie Boo to Chief Executive Officer Y&R China, across all offices in Shanghai, Beijing and Guangzhou. Annie Boo became the network’s youngest leader when she was named Managing Director of Y&R Shanghai early in 2015. As national Chief Executive Officer Y&R China she will also oversee Beijing and Guangzhou to ensure a more connected countrywide operation. Boo works alongside creative partner Ong Kien Hoe, who was named national Executive Creative Director late in 2016.
Under Annie and Kien’s co-piloting effort, Y&R Shanghai was ranked top 3 most creative agency in APAC and top 2 most effective agency network 2016. The agency’s business has continued to grow under Boo’s leadership with flourishing client relationships and new business categories won.
In the newly-created role of CEO Y&R China, Annie Boo is tasked with investing in and sharing resources, raising Y&R profile, driving collaboration to win new business, developing new agency skills and ultimately helping growth and profitability.
Having graduated in law with an LLB honors degree, Annie’s real career started as a young account person moving rapidly up the ranks to become the regional account lead for Tiger Beer Global led out of the Y&R Malaysia office. She broadened her agency experience by moving to Shanghai as the lead for a wide group of accounts including B2B, international fmcg brands like Pepsi beverages and Fonterra. A stint as Client Services Director at JWT back in her native Malaysia, was followed by her return to Shanghai, and Y&R in 2015.
Annie is renowned for her passion and bravery, as someone who will always fight for what the agency believes in. She has ably demonstrated her leadership qualities at Y&R Shanghai which, both creatively and revenue-wise, has been growing strongly. By unifying the many talents of the offices in China, it moves ever closer toward Y&R’s goal of achieving our ‘sweet-spot’ where creative, technology, strategy and data meet.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies. Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others. Y&R is part of WPP (NASDAQ: WPPGY).