WPP’s Government and Public Sector Practice announce the appointment of Sean Howard to the role of Global Managing Director. The Government Practice works with government policymakers and communicators worldwide to help them deliver their policy objectives.
Since launching in 2012, The Government Practice established WPP Executive Education programmes in Government Communications and Behaviour Change at the Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy, National University of Singapore. And this year, published The Leaders’ Report at The World Economic Forum in Davos, providing the first global benchmark of government communications capability.
Sean Howard has been with WPP agencies since 2005, first joining Wunderman to help build the Seattle-based integrated Team Microsoft and lead the pitch to become T-Mobile’s agency of record. In 2012, he became Managing Director of Y&R New York, where he successfully led the pitch for the U.S. Navy’s – a $450+MM, 5-year contract that partnered six WPP agencies into a unified team serving the Navy in its recruiting and advertisingadvertising and recruiting effortsbusiness.
Sean will continue to advise the US in his current role on the U.S. Navy in his new role, as well as oversee the U.S. government business development efforts, drawing on 100+ WPP specialist agencies to build bespoke, horizontal teams for the Federal, State and Local governments.
Sean has worked for WPP agencies across the marketing spectrum from small digital agencies, to global digital, CRM and traditional agencies and networks, since 2005.
About the Government & Public Sector Practice
WPP’s Government & Public Sector Practice helps governments to achieve their public missions by communicating effectively. The Practice brings together WPP agencies’ best thinking and expertise for policymakers and communicators in national, local and multilateral government, public institutions and international organisations.