Taxify opens London operations to scale European presence

Taxify opens London operations to scale European presence

Taxify, a ride-hailing startup with operations across Europe in Africa said it will launch its London operations tomorrow across the city.

A spokesperson for Taxify, Marilin Noorem said in a statement that thousands of drivers signed up to the platform and ready to accept rides anywhere in the Capital from 10.00am on Tuesday 5 September.

Taxify’s main targets in its global expansion drive are aimed towards Uber, its arch-rival with a bigger coverage. The company’s strategy is to takes less commission than Uber, ‘meaning cheaper rides and more money in drivers’ pockets’.

Markus Villig, founder and CEO of Taxify, said: “London is a huge and thriving marketplace for private urban transport, and we’re excited to launch here. We know that Londoners are crying out for an alternative to the options currently available to them and we have listened intently to what both drivers and riders want.

“We have based our business around a sense of fairness and transparency and it is testament to our business model that we have had thousands of London drivers sign up to Taxify in such a short space of time. We are enormously proud to be offering more choice and improved quality of service to riders.”

Finn Geraghty, UK operations manager, comments: “Drivers can expect to earn 10% more when driving with Taxify compared to competitors. Taxify achieves this by offering loyalty rewards to drivers in conjunction with lower prices to riders. Our focus as a company has always been providing our drivers with higher revenue-per-ride, as we’re firm in our belief that happy drivers means happy riders.”

The company operates in 19 countries across Europe, Central America and Africa. It disclosed that it has over 2.5 million customers.announced a strategic partnership with Didi Chuxing

Last month, Taxify announced that it received funding from China’s DiDi Chuxing, a strategic partnership that will give the company access to DiDi’s technology and scale across key markets.