WPP announces that Patrick Xu, will take on the role of CEO for WPP China, following the departure of Bessie Lee. His appointment takes effect from May 2, 2017. Patrick is the current CEO of GroupM China and will manage the dual role, based out of Shanghai.
Patrick was appointed CEO, GroupM China, in 2014, responsible for the strategic development, operations and continued growth of GroupM and its media agencies in China. Patrick was also appointed as CEO of WPP China, with effect from May 2017. In his new role, he will work on aligning WPP companies and resources; identifying new business opportunities and supporting the Group’s ongoing horizontality and talent capital efforts for the benefit of clients, both local and global. Patrick brings more than twenty years of extensive sales, commercial and general management experience and skills to GroupM.
The majority of his career has been based in China with periods also in the USA and for last three years in Hong Kong. Prior to joining GroupM, he was General Manager, Hong Kong, Singapore, and Taiwan at Mondelez International. Patrick started his commercial career at Procter & Gamble in 1992, joined Danone China in 2000 which was later acquired by Kraft Foods in 2008. Patrick has a proven track record in identifying market opportunities, driving and accelerating business growth and setting long term growth strategy.
In his past general management role, he had expanded the corporate business capabilities considerably both in revenue and market share with strategic vision and strong marketinsight. Patrick has a bachelor’s degree in Science from Shanghai Jiao Tong University and an EMBA degree from Singapore Management University. Patrick is based in Shanghai. Patrick Xu CEO GroupM China WPP China
China is WPP’s third largest market and has traditionally been a strong contributor to WPP’s overall growth. As such, it is important that we have some continuity in our senior management focusing on WPP’s growth agenda in the market. TB Song continues in his role as WPP Country Chairman for China and I am pleased to announce that Patrick Xu, CEO of GroupM China will be taking on the added responsibilities of WPP China CEO. Patrick’s role will have a special emphasis on Horizontality and ensuring our business is localized and more relevant to Chinese clients, partners and staff. I want to thank Bessie for the many years of commitment to WPP and I am sure many of our colleagues will continue to work with her as she pursues a career as an entrepreneur in China.
In Greater China, WPP companies (including associates) generate revenues of USD1.6 billion with almost 14,000 people in Beijing, Shanghai, Guangzhou and many other cities and provinces.