Twinpine and Afmobi now display ads on top smartphones

Twinpine and Afmobi now display ads on top smartphones

Twinpine said it has partnered with Afmobi to offer brands and agencies access local inventory on the Tecno Mobile phones browser, Palm Play content store and the PalmChat Social.

According to the company, the browser is pre-installed on 27 million devices that have over 700,000 unique users daily and 50,000,000 impressions monthly. Palmchat is a social channel that reaches core marketing demographics {80% of its users aged 16-30} anywhere in Nigeria. Ad campaigns that run on the PalmPlay store are able to reach a wide audience of over 400,000 daily active users. These channels are accessible on both Smart and Feature phones.

“Afmobi is pleased to partner with one of Africa’s leading Mobile advertising company in delivering value to brands and agencies through its multiple-channel touch points. With access to over 50 million unique users in Africa with over 30% of those users in Nigeria, we know that our channels would offer tremendous engagement opportunities for brands” said Philicia Lai, AGM, Afmobi Africa.

Also commenting on the partnership, Oduntan Odubanjo, Chief Operation Officer, Twinpine said the collaboration is another step to create more value for our customers by ensuring access to premium yet local inventory that helps brands target the right audience.

“For brands and advertisers, buying media across these platforms which are local yet premium ensures that issues like fluctuations in foreign exchange rates will not affect their campaign. At Twinpine, we will continue to present premium opportunities for brands to get value for money spent when running marketing campaigns on our platform. It’s important to note that the consumers’ experience with our ad formats will be as engaging as possible” he said.

Twinpine recently unveiled its new ad formats (Native Ads, 3D Ads, Brand Cast, Call-to-Action Ads) as well as its Mobile Intelligence Portal, Programmatic Platform and Adrenaline product at an event tagged “An Evening of Innovation with Twinpine” which brought together a number of digital marketing agencies, brand owners, IT experts and media practitioners.